Join us for an exclusive breakfast event at The Hotel Maria.
Generative AI is reshaping the future of work, talent, and marketing. This technology revolutionizes content creation, predictive analytics, personalization, and more. However, navigating the balance between value and risk in adopting GenAI remains challenging for business leaders.
The aim of this event is to highlight the critical role of digital transformation, personalization at scale, and how to make organizations more effective by optimizing content supply chain.
Discussion will kick off by diving into the participating panelists views and experiences in utilizing generative AI to optimize customer experience management and the many ways it is affecting personalization and content creation.
Why attend?
As customers continue to raise the bar for great experiences, it will be critical for businesses to respond with personal experiences. You need to be creative thinkers and problem solvers and to find ways to quickly solve both your own business problems and those of your customers.
Join an exclusive group of your peers to discuss the challenges, strategies and practical steps organisations should be taking in the era of GenAI to accelerate personalization at scale.
Enjoy a fresh breakfast at newly opened Hotel Maria Ball Room.
Panelists and Speakers
Franck Attia
MANAGING DIRECTOR | Adobe Nordic
Franck Attia is Managing Director of Adobe in the Nordics with experience within management, international sales management and business development. Franck has held several sales and management positions for various European and American software companies in CRM, customer experience and BI. With a passion for technology, Franck founded the company StraNeo in 2003 to help software companies develop their business in the Nordics. One of his most successful assignments was the launch and development of the marketing platform company Neolane, which was acquired by Adobe in 2013. Since then, Franck has been with Adobe as head of the Nordic business. Adobe's mission is to change the world through digital experiences and help businesses create and deliver unique customer experiences.
Teemu Vidgrén
CHIEF OPERATING OFFICER | Microsoft Oy
Teemu Vidgrén is the Chief Operating Officer of Microsoft Finland, and he is passionate about artificial intelligence. At Microsoft, AI is an integral part of everyone’s work. Teemu began his career as a startup entrepreneur in software industry and has since worked in various sales and executive roles within the ICT sector.
Lauri Halkola
VICE PRESIDENT, CHIEF DATA & ANALYTICS | Veikkaus
Lauri is responsible for renewing Veikkaus into the world's most data-driven gambling company.
Lauri is an experienced data-, customer- and result-oriented manager who has worked in various management positions in the gaming and telecommunications industries.
Kalle Heinonen
SENIOR SOLUTIONS CONSULTANT | Adobe Nordic
Kalle has 20 years of experience in planning and implementing digital change strategies. He helps customers solve experience bottlenecks and plan the architecture of the customer paths.
Kalle has been recognized twice in the TOP100 influential list of the digital industry. He enjoys being a sparring partner for many Finnish leaders, e.g. With DX and Analytics.
Moderator
Kristiina Banda
COUNTRY LEAD FINLAND, ADOBE EXPERIENCE CLOUD | Adobe Nordic
Kristiina's area of responsibility includes Adobe Experience Cloud business development in Finland. She has worked over 10 years in marketing technologies, enhancing customer experience and digital transformation. Over the years, she has worked with many leading B2B and B2C brands in the UK, Sweden and Finland, helping them with their digital transformation efforts
AGENDA
The agenda will be held in english.
8.00
Breakfast
Enjoy the breakfast at newly opened Ball Room
8.30
The effect of GenAI on Experience - Led Business
Kalle Heinonen, Digital Experince, Adobe Nordic
8.50
Panel discussion: How to utilize generative AI to optimize customer experience management?
Franck Attia, Managing Director, Adobe Nordic
Teemu Vidgrén, Chief Operating Officer, Microsoft
Lauri Halkola, VP, Chief Data & Analytics, Veikkaus
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GenAI is a topic for many organizations. What are the trends you see related to CX and how do you think GenAI is going to evolve in this space?
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What are the opportunities accelerating productivity in terms of content production and personalization at scale?
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What are the challenges for organizations to fully leverage AI?
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Fast forwarding to future, what is the best thing that will come out of this revolutionary technology for businesses?
9.25
Roundtable discussions
with Q&A:
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What is your view on how GenAI is affecting CX and what type of opportunities do you see?
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AI can scale personalization and impact customer experience. What are the challenges in leveraging GenAI in your organization?
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One major area GenAI is affecting is the increased amount of content being created in different channels. What are the main challenges when it comes to effectively managing content in your organization?
10.00
Conclusion and wrap up
by moderator Kristiina Banda, Adobe
10.15
Thank you!
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